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  • The New Chameleons : How to Connect with Consumers Who Defy Categorization
    The New Chameleons : How to Connect with Consumers Who Defy Categorization

    WINNER: NYC Big Book Award 2021 - Marketing & PRConsumers are changing but the marketing categories used to identify them have not.Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture.Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures.The New Chameleons reveals how to engage with this new generation and how to stand out among the competition.Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment.He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular.Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.

    Price: 24.99 £ | Shipping*: 3.99 £
  • Probing the Limits of Categorization : The Bystander in Holocaust History
    Probing the Limits of Categorization : The Bystander in Holocaust History

    Of the three categories that Raul Hilberg developed in his analysis of the Holocaust—perpetrators, victims, and bystanders—it is the last that is the broadest and most difficult to pinpoint.Described by Hilberg as those who were “once a part of this history,” bystanders present unique challenges for those seeking to understand the decisions, attitudes, and self-understanding of historical actors who were neither obviously the instigators nor the targets of Nazi crimes.Combining historiographical, conceptual, and empirical perspectives on the bystander, the case studies in this book provide powerful insights into the complex social processes that accompany state-sponsored genocidal violence.

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  • From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads
    From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads

    Categorization pervades economic life; products, services, firms and industries are continuously being classified by rivals, clients, experts and critics.A stream of research highlighting the importance of market and product categories for organizations and individuals has grown in importance during the past 40 years.This volume contains ten essays on categorization authored by some of the world’s leading scholars within sociology of markets, organization theory, and strategy research.It opens with revisiting the influential theory of “the categorical imperative”, and moves on to present various accounts of the social processes that form part of categorization and elaboration of their consequences.Together, the different chapters effectively show that categorization is a process, tightly connected to actors involved and their specific acts, the characteristics of the entity being categorized, and the context and timing informing these activities.As such, it complements the earlier cognitive perspectives by discussing the evaluative, social, and political manifestations of categorization.

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  • Food, Health, and Culture in Latino Los Angeles
    Food, Health, and Culture in Latino Los Angeles

    Contemporary Los Angeles can increasingly be considered a part of Latin America.Only 200 miles from the border with Mexico, it has the largest, most diverse population of Latinos in the United States—and reportedly the second largest population of Mexicans outside of Mexico City.It also has one of the most diverse representations of Latino gastronomy in the United States, featuring the cuisine of nearly every region of Mexico, countries such as Peru, Argentina, Guatemala and El Salvador, as well as an incredible variety of Asian-Latin fusion cuisine.Despite the expansion of Latino cuisine's popularity in Los Angeles and the celebrity of many Latino chefs, there is a stark divide between what is available at restaurants and food trucks and what is available to many low-income, urban Latinos who live in food deserts.In these areas, access to healthy, affordable, culturally appropriate foods is a daily challenge.Food-related diseases, particularly diabetes and obesity, plague these communities.In the face of this crisis, grassroots organizations, policy-makers and local residents are working to improve access and affordability through a growing embrace of traditional cuisine, an emergent interest in the farm-to-table movement, and the work of local organizations.Angelinos are creating alternatives to the industrial food system that offer hope for Latino food culture and health in Los Angeles and beyond. This book provides an overview of contemporary L.A.’s Latino food culture, introducing some of the most important chefs in the Latino food scene, and discussing the history and impact of Latino street food on culinary variety in Los Angeles.Along with food culture, the book also discusses alternative sources of healthy food for low-income communities: farmers markets, community and school gardens, urban farms, and new neighborhood markets that work to address the inequalities in access and affordability for Latino residents.By making the connection between Latino food culture and the Latino communities’ food related health issues, this study approaches the issue from a unique perspective.

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  • Should the categorization of love be abolished?

    The categorization of love should not be abolished, as it can help people understand and navigate their own emotions and relationships. Categorization can provide a framework for discussing and analyzing different types of love, such as romantic love, platonic love, and familial love. It can also help individuals recognize and appreciate the diverse ways in which love can manifest in their lives. However, it is important to recognize that these categories are not rigid and can overlap and evolve over time.

  • Looking for good YouTubers for beauty, fashion, and lifestyle?

    If you are looking for good YouTubers for beauty, fashion, and lifestyle content, some popular and highly recommended creators include Zoella, Tanya Burr, and Ingrid Nilsen. These creators consistently produce high-quality videos on makeup tutorials, fashion hauls, and lifestyle tips. Additionally, channels like Jackie Aina, Patricia Bright, and Jenn Im offer diverse perspectives and content within the beauty, fashion, and lifestyle genres.

  • Are you looking for good YouTubers for beauty, fashion, and lifestyle?

    Yes, I am looking for good YouTubers who create content related to beauty, fashion, and lifestyle. I enjoy watching videos that provide tips, tutorials, and inspiration in these areas. It's always great to discover new creators who share valuable insights and recommendations on beauty products, fashion trends, and lifestyle habits.

  • How is the categorization of classical works done according to opus and movement?

    The categorization of classical works is done according to opus and movement. The opus number is a way of organizing a composer's works in chronological order, with each opus containing a collection of compositions. The movement, on the other hand, refers to the individual sections within a larger composition, such as a symphony or a sonata. Each movement is typically numbered and has its own distinct musical character and structure. By organizing classical works according to opus and movement, it becomes easier for musicians, scholars, and enthusiasts to reference and study these pieces within the broader context of a composer's body of work.

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  • Legal Categorization of 'Transgender' : An Analysis of Statutory Interpretation of 'Sex', 'Man', and 'Woman' in Transgender Jurisprudence
    Legal Categorization of 'Transgender' : An Analysis of Statutory Interpretation of 'Sex', 'Man', and 'Woman' in Transgender Jurisprudence

    This Element analyzes the foundational frame of legal reasoning when courts interpret the 'plain language' and 'ordinary meaning' of terms such as 'sex', 'man' and 'woman'.There is a rich and complicated line of cases on how to define these terms and how to legally categorize transgender people.When dealing with different legal issues, judges need to give a clear 'yes' or 'no', determinate answer to a legal question.Marginal categorizations could be problematic even for experts.It analyses nine decisions that relate to transgender people's workplace protection under Title VII in United States and the right to marry in United Kingdom and Hong Kong.It brings in a historical discussion of the development of interpretative practices of law and legal categorization of transgender individuals across past decades, drawing on the intricate relationship between time and statutory interpretation.

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  • Food and Lifestyle in Health and Disease
    Food and Lifestyle in Health and Disease

    Food and Lifestyle in Health and Disease gathers information on various food types providing an explanation of their nutrient composition, sources, roles, and mechanisms in health and diseases.To obtain good health practices and prevent diseases, it is necessary to understand links in the relationship of food, lifestyle, environment, and health.This book is a vital source for research topics related to these issues, including the following: Analysis of various types of food and lifestyles for the prevention and treatment of diseases and disorders, including cardiovascular disorders, cancers, neurodegenerative diseases, diabetes, hypertension, and obesity. The influences of environmental pollution, synergistic effects of different foods, and synergy of foods with physical activity or medicine. The roles of animal, fungal, and plant source foods in human health and disease. This book is appropriate for health-conscious users, health care providers and practitioners, teachers, and researchers.

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  • Cell Culture Technology
    Cell Culture Technology

    This textbook provides an overview on current cell culture techniques, conditions, and applications specifically focusing on human cell culture.This book is based on lectures, seminars and practical courses in stem cells, tissue engineering, regenerative medicine and 3D cell culture held at the University of Natural Resources and Life Sciences Vienna BOKU and the Gottfried Wilhelm Leibniz University Hannover, complemented by contributions from international experts, and therefore delivers in a compact and clear way important theoretical, as well as practical knowledge to advanced graduate students on cell culture techniques and the current status of research. The book is written for Master students and PhD candidates in biotechnology, tissue engineering and biomedicine working with mammalian, and specifically human cells. It will be of interest to doctoral colleges, Master- and PhD programs teaching courses in this area of research.

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  • Algorithms : Technology, Culture, Politics
    Algorithms : Technology, Culture, Politics

    Algorithms: Technology, Culture, Politics develops a relational, situated approach to algorithms.It takes a middle ground between theories that give the algorithm a singular and stable meaning in using it as a central analytic category for contemporary society and theories that dissolve the term into the details of empirical studies. The book discusses algorithms in relation to hardware and material conditions, code, data, and subjects such as users, programmers, but also “data doubles”.The individual chapters bridge critical discussions on bias, exclusion, or responsibility with the necessary detail on the contemporary state of information technology.The examples include state-of-the-art applications of machine learning, such as self-driving cars, and large language models such as GPT. The book will be of interest for everyone engaging critically with algorithms, particularly in the social sciences, media studies, STS, political theory, or philosophy.With its broad scope it can serve as a high-level introduction that picks up and builds on more than two decades of critical research on algorithms.

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  • What are some French YouTubers in the beauty, lifestyle, and fashion industry?

    Some popular French YouTubers in the beauty, lifestyle, and fashion industry include Sananas, EnjoyPhoenix, and Léna Situations. Sananas is known for her makeup tutorials and product reviews, EnjoyPhoenix creates content on fashion, beauty, and lifestyle, and Léna Situations shares fashion hauls, vlogs, and beauty tips. These YouTubers have a large following and are influential in the French beauty, lifestyle, and fashion community.

  • What are some French YouTubers in the fields of beauty, lifestyle, and fashion?

    Some popular French YouTubers in the fields of beauty, lifestyle, and fashion include EnjoyPhoenix, Sananas, and Lufy. EnjoyPhoenix is known for her beauty and lifestyle content, while Sananas focuses on makeup tutorials and fashion hauls. Lufy creates videos on fashion, beauty, and lifestyle, often sharing her favorite products and fashion tips with her audience.

  • What is a cool YouTube name for a channel about beauty, fashion, and lifestyle?

    A cool YouTube name for a channel about beauty, fashion, and lifestyle could be "GlamLifeGuru" or "ChicStyleDiaries." These names convey a sense of expertise and authority in the beauty and fashion world, while also hinting at a glamorous and stylish lifestyle. Another option could be "TrendyTrove" which suggests a collection of trendy and fashionable content.

  • Is beauty health?

    Beauty and health are closely related but not the same. While beauty can be a reflection of good health, it is not always a direct indicator. True beauty comes from within and encompasses physical, mental, and emotional well-being. Prioritizing health through proper nutrition, exercise, and self-care can enhance one's natural beauty and overall well-being.

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